understands the goals, objectives, and strategies.
has clear alignment and ensures that everyone is working towards the same vision.
seamlessly collaborates, minimizes misunderstandings, and maximizes productivity.
Having systems in place adds structure and consistency to the marketing program. This includes processes for planning, executing, and measuring marketing activities, as well as tools for tracking progress and analyzing results.
Having a system provides a framework for continuous improvement. And allows for informed decision-making and the ability to adapt strategies in real-time to achieve better outcomes.